Friday, February 27, 2009

Everybody Else : Andy Freeberg
















Andy Freeberg's Guardians project is a winner of the 2008 Critical Mass/Photo Lucida book award! The first show of Guardians will open at the Blue Sky Gallery in Portland, Oregon, next Thursday, March 5, with a gallery talk on Saturday, March 7, at 3pm. I was psyched for him and thew out a question. I kept my mouth shut and just took notes:
m
TA: So Andy....how did you transition from being a work-a-day editorial photographer to an international contemporary artstar?
m
AF: When I started out, editorial photography was my art, and I gave it my everything. After a while, they just became assignments for me…I tried to please the editors, please the clients...I mean if you want to keep working that’s what you need to do. I really dug shooting assignment work, but most of the time I came up with shots I thought were great but they never got used. Why am I wasting my time? Around that time the revelation started to hit me...something was missing in all of this assignment work. When I started doing my own projects, I never felt like I was wasting my time...and that felt great.
m
Assignment work taught me how to move thru these projects, how to execute them and really get them done. And then when you get the positive affirmation, man it really makes you want to keep going. These projects are expensive...I'm not really making money yet, but I'm getting attention, I'm getting exhibitions and now this book. But the electricity rubs off into the commercial work too: the last 5 months have been the best 5 months commercially for me in 6 years. The attention the art has gotten has made my former clients excited….they are just that much more excited in working with me because they know they are helping further the project just by hiring me. Photo editor Eric Godwin saw the first shots of Sentry and he called it right there…he said: Andy, this is a show…you must do this. And he’s hired me in support of this. He’s into it. He's known my work when its gone downhill and I was phoning it in…he’d call me on it. With this project he saw its' potential and really pushed me to do it before anyone else did. He’s been like a coach on this….and I can trust him, he won’t bullshit me.
m
My first personal project was an Edward Weston-esque series called "Human Nature"...nudes in nature. That was my learning curve on the art world. I thought I could take this traditional style and push it further. I took it to Photo Fest and I just got crushed. They said it was well done, but this subject matter, forget about it. It was eye opening. I realized if I wanted to move foreward in the art world, I needed to drop that subject matter. And I did.

First came Sentry. I had no idea it would do what it did…I thought it was great but I didn’t know it would open doors like it did. Conscientious wrote about it, and then boom, it hit and spread on the Internet. The next day Danziger contacted me and he had an opening for a show in 2 months. Foley Gallery was interested and Peer Gallery was interested…then the reactions started. I thought the project was a metaphore about how humans aren’t connecting….but the reactions...the New Yorkers thought it was about the gallery world, that was the surprise reaction but it resonated. I needed a follow up to that...and I had some momentum. That's when I got the idea to do Guardians.





See more of Freeberg's projects HERE.

Read and interview with Freeberg on Zoum Zoum.

2 comments:

bird. said...

Heck yeah, TA. Thanks for sharing this one...

LOVE IT.

just what the Dr. ordered...

chirp.

sexy said...

情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣,情趣,情趣,情趣,情趣,情趣,情趣用品,情趣用品,情趣,情趣,A片,A片,情色,A片,A片,情色,A片,A片,情趣用品,A片,情趣用品,A片,情趣用品,a片,情趣用品

A片,A片,AV女優,色情,成人,做愛,情色,AIO,視訊聊天室,SEX,聊天室,自拍,AV,情色,成人,情色,aio,sex,成人,情色

免費A片,美女視訊,情色交友,免費AV,色情網站,辣妹視訊,美女交友,色情影片,成人影片,成人網站,H漫,18成人,成人圖片,成人漫畫,情色網,日本A片,免費A片下載,性愛

情色文學,色情A片,A片下載,色情遊戲,色情影片,色情聊天室,情色電影,免費視訊,免費視訊聊天,免費視訊聊天室,一葉情貼圖片區,情色視訊,免費成人影片,視訊交友,視訊聊天,言情小說,愛情小說,AV片,A漫,AVDVD,情色論壇,視訊美女,AV成人網,成人交友,成人電影,成人貼圖,成人小說,成人文章,成人圖片區,成人遊戲,愛情公寓,情色貼圖,色情小說,情色小說,成人論壇

a片下載,線上a片,av女優,av,成人電影,成人,成人貼圖,成人交友,成人圖片,18成人,成人小說,成人圖片區,成人文章,成人影城,成人網站,自拍,尋夢園聊天室

A片,A片,A片下載,做愛,成人電影,.18成人,日本A片,情色小說,情色電影,成人影城,自拍,情色論壇,成人論壇,情色貼圖,情色,免費A片,成人,成人網站,成人圖片,AV女優,成人光碟,色情,色情影片,免費A片下載,SEX,AV,色情網站,本土自拍,性愛,成人影片,情色文學,成人文章,成人圖片區,成人貼圖