Heather Elder, Miki Johnson and I are featured in Thursday's APA event unfortunately titled "Social Getworking". The name implies that this blogging, Facebooking, Twittering thing is not just fun...but is a serious tool used to leverage your business, stand out in the market place and somehow "get working"? Is it or is it not? Oh...it is different things for different people and that is really what I'm trying to figure out how to express as I'm preparing for my part of the talk.
Friday afternoon I posted a call out to FB essentially wondering what people were interested in hearing about. Generating buzz, creating an identity, getting followers, finding topics, separting personal stuff from business stuff...all of these thoughts came to the surface and all of these things made me realize just how I am so not the one to handle this lecture....I really have the answers to none of these things. But I better make something up quick.
But...it has helped me answer a few things by pushing me. Like the obvious question...what is your blog about? For me it is about the mix of things that make up my life: the creative path, parenthood, commercial photography, and the work of other great photographers I discover.
Why do people tune in? They most likely like the other photographers I celebrate and they are on a creative path themselves.
What price do they pay? Oh...well they have to endure me promoting my commercial work and art work and my various forms of self celebration.
What is the end goal? Build a community, get hired more, and share my creative path.
Is it working? I think so.
But more work to be done so I do not blow it at this event. More to come, I'll share it all here...as well as these two shots of my kids. Cuz with this social networking world, I'm nothing notable without those kids.
Buy tickets / more info on the event HERE.