Thursday, April 14, 2011

American Express / Crispin Porter



It was January, we were on the coast. Weather had been below freezing at noon on our scouting days, and our shoot was scheduled for sunrise. When I woke up at the hotel on the day of the shoot and stepped out into the darkness, I felt balmy warm winds. I knew the Gods Of Advertising Photography were smiling upon us that day...

We just got word this ad is out and we can share it. 2011 started out with a shot of adrenaline, testosterone and coffee, putting together this image involving a mountain of carrots and a bountiful farm in the middle of winter....how are we going to find that? Actually...producer Mark Hoffman found it in his own backyard. Talent Shazi Visram and the creative team of Crispin Porter in Boulder flew in to SF, drove down to Half Moon Bay for sunrise, a day in the studio after that...magical retouching by Sugar Digital...and together...it came together.

And the mountain of carrots? Some ideas ya gotta embrace...some you need to let go of. But the mountain yielded the best crew shot ever...






4 comments:

Moya McAllister said...

this is so great - awesome job as always, Tim!

Timothy Archibald said...

Thank ya Moya. It'd be nice to have you on a shoot sometime...!
TA

Moya said...

someday! perhaps we'll be able to meet up in our travels - i love your "meet me" posts!

Diane said...

Love the crew shots... great portrait of girl in fluffy hat.
-D