Monday, October 4, 2010

Otto Bock Relationship Campaign

So what is this Otto Bock project you keep talking about?
Otto Bock Healthcare is the client , Edenspiekermann Berlin is the agency, and the "C Leg" is the invention we are selling. The C Leg is a microprocessor controlled knee prosthetic that uses hydraulic cylinders to control the flexing of the knee. The science behind it is really striking, but our campaign focuses on the humans involved. All real people, all real prosthetics, we are shooting C Leg users around the country. Every now and then there is a project that does indeed stick with you...this is one of those projects.

Here are some snapshots of the crew as we put together another ad and film series in Chicago with the generous Lezza family of Lezza Desserts.

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