Brooke Embry of Tidepool and I have been discussing the year past, and have been pondering the idea that all the attention that ECHOLILIA has gotten, and that we have fueled for sure, may have derailed the commercial career a bit.
Is this true? Hard to say...especially in these current times when every consultant and every creative is asking to see "personal work". But it's a balance...once these images are identified with you, they become your brand...they become you, for better or worse. Alec Soth, in his first blog, wrote about this insightful sentence in 2007 in a post about a visit I paid to his class. He was referring to the book Sex Machines : Photographs and Interviews:
"After publishing this provocative book, Archibald’s “sentence” was pretty much carved in stone. This seems to be one of the side effects of photographing something especially juicy."
His words actually rang true for years. But I kinda think ECHO eclipsed it, and my sentence may have gone from being the Sex Machine Photographer to being the guy who photographs his kid. The Dad Photographer. And of course there is now a new project that is odd and about family and really there is nothing commercial about it at all, but my energy is flowing there.
But oh...let's forget all of that work. That doesn't put food on the table. Let's now close our eyes, focus on craft, and steer our efforts toward the pleasure and joys of Commercial Photography. Will it rewrite my sentence? No. But balance is the goal that keeps all of these things afloat.