Sunday, January 29, 2012

Runner's World 2 / 2012

Just got a copy of Runner's World's February issue in the mail today. Right in the middle of Thanksgiving we were trying to put together this very affordable and very story-boarded photograph and I was reminded really just how hard it is to produce anything around any holiday. landed.

Lot's of sketches, lots of fedexing of clothing and juggling of dates and the time we arrived in the studio the hardest part was behind us. Andrea Maurio of Runner's World handling it all with charm and patience. Me? I was just trying to find a way for it not to look like a stock photograph. And once you get that in your head it's hard to shake it. Tyler Wood, starring as the interview-ee, tapped into his acting skills and brought his character to life.

Micah Bishop, always elegant, managed the wardrobe and Studio 308 SF was our location. We rented a natural light studio and then set up a bunch of strobes to look like better natural light. Can you fool Mother Nature? Prolly not.

For me...this is the year of the Commercial Photograph, so every opportunity is one that I jump on....

Below are the sketches that led to the end product above. Enjoy.

1 comment:

Samantha said...

Thank you Mr. Archibald for mentioning stylist Micah Bishop in your blog! The photo illustrations are very smart, immediately conveys the idea. Fun to see your sketches too!