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I just got this issue of INC magazine in the mail today with our story on Yelp.
m
Travis from INC called, looking for us to put together a photo shoot of 48 people from Yelp to convey this idea that the Yelp critics were everywhere, all among us...they were
us. m
It's exciting and intense to put together a logistical photo shoot like this. The key is to have a crew experienced in mass hypnosis and mind control: you get there early, set up two sets, one for the cover, one for the big group shot. Light each one, try to humanize yourself to the guys in the shot, shoot the cover, test the light for the group, Amos starts hypnotizing the masses, brings them in and arranges them, massive large scale mind control, shoot the group, shoot the late comers, comp things up, see if it fits, eat food, drink a beer, its a wrap!
m
For some reason I had it in my head that I'd be able to light the masses in some controlled manner, sculpting them all with Kino Flo's. Stylist Shannon Amos later reported laughter coming from the adjoining studios: Kino Flos? For 48 people? Hahahahahahahaha...
m
Fortunately someone walked into the studio to say hello and told us how to light this thing. Fenn, Poling, Amos, Sjoen all join forces and made this thing work out...! It's so great to be surrounded by so much talent on all of these shoots.
almost everybody all at once.
m
Jeremy Stoppelman, easiest guy i ever photographed.