Adobe Photoshop Elements 14

Adobe Photoshop Elements 14, Released September 24, 2015

With an image that has one foot in Norman Rockwell and the other foot firmly planted in the dark sense of discovery that is both childhood and parenthood, I couldn't have been more surprised when Adobe approached us about this project. 

Why would they want to brand their product with this image? What does it mean? 

A friend suggested that the image might be about making something out of nothing, sending a d.i.y. message of infinite possibilities with the simple power of vision. 

And with that in mind, this inspired use doesn't seem surprising at all.